HOMEGROWN LUXE-Asia's elite have fueled the growth of Western high-end brands



tl_files/contents/press/20071112.jpg...The mainland is also mastering the art of marketing, which is essential to selling luxury. Leveraging celebrity helpsYue-Sai Kan, the founder of Yue Sai cosmetics, is one of the most famous women in China. Born in Guilin, she left in the 1950s for Hong Kong and then the United States, but returned in the 1990s as a tremendously successful author, TV presenter, and lifestyle guru. Her blog gets approximately 150,000 hits a day, and her personal Web site features pictures of her art-filled Shanghai apartment and her New York townhouse. Later this year, she plans to open her own 5,000-square-foot lifestyle store in Shanghai inspired by how she lives...

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