Coty's Chinese Ally

1996-06-04 | New York Times

While African-American women and Latinas have started to gain attention as markets, women who are Asian-Americans, often called the silent minority, to a large degree have been overlooked by cosmetics companies. A new joint venture between Coty and Yue-Sai Kan Cosmetics, a leading brand in China, wants to change that. In addition to expanding its markets in China, Coty plans to introduce the line for Asian women in the United States next year, said Peter Harf, the company's chairman.

Ms. Kan, who lives in New York and is a popular television personality in her native China, started the cosmetics company in 1992.